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Real Estate Companies playing catch up online

April 28th, 2007 · 3 Comments

When I checked out the website for HGTV’s new reality show about a group of Northern New Jersey Realtors (Bought & Sold - premieres Sunday April 29 at 10 PM est), I found this interesting Coldwell Banker ad:

Coldwell Banker Ad

Too Funny. Better watch out, Zillow!

Tags: Real Estate · technology

3 responses so far ↓

  • 1 funny // Apr 28, 2007 at 11:15 pm

    This is funny. Coldwell’s ‘accurate home’ range showed 49K-350K on my condo. I would call this silly. Zillow AVM looks much better

  • 2 Kelly Kilpatrick // Apr 29, 2007 at 4:29 am

    I love emerging language and I think Zilly is going to be my word for the week. I think the truly funny part is Coldwell’s claim of providing Accurate Home Value Ranges. Accurate Ranges. Well that narrows it down a bit!

  • 3 Dee Copeland // May 11, 2007 at 11:37 pm

    Ha! Zillow doesn’t work in some of our areas either. I think that’s a pretty funny commercial without being too negative to their competition.

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