Pittsburgh Homes Daily

Here’s a truemor for ya:

Did you hear that Guy Kawasaki is using Redfin to sell this house in Pittsburgh?

Innovation. That’s not what’s happening when a real estate agent figures out how to post a profile on Myspace and even turn that profile into a … gasp … client. Or when a Realtor starts a blog on Active Rain.

Innovation is when a Realtor figures out how to get a house on top of digg, like this one. It’s when a Realtor puts his face on a blog tour bus even though he doesn’t have a blog and gets a local paper to do a story about that! It’s when a Realtor figures out what the next big social networking and publicity coup will be and rides the wave before it crashes.

[EDIT: Innovation is also when you fall flat on your face as you insert a graph into a blog post and then have to quickly figure out what went wrong! Sorry! Try here for the Alexa graph of Truemors.]

I see Meebo or Plugoo springing up on blogs because they could be lead generation devices. But how about telling your clients in the listing presentation that they can find out what you are doing to sell their house 24/7 on Twitter? Absolute accountability.

Innovation. Now that’s exciting!